Learn advanced lash artistry while building the skills to market, grow, and scale your beauty business through LABB.
Become a Fully Booked Lash Artist
— Start your business from home
NICOLE RUTHERFURD
Founder of LABB Academy
Lash Artist & Business Mentor
Helping women build $200K+ Lash Businesses
Inspiring Women To Create Income Through Beauty
5+ YEARS
In the industry and 3+ years training and mentoring
NATIONWIDE
Auckland, Tauranga, Hamilton, Waikato, Wellington +
CLIENT REVIEWS
Five Stars Google
⭐⭐⭐⭐
Best training experience I could have asked for! LABB provided the best hands-on two-day training. It wasn’t just about learning lash extensions, we also had in-depth chats around pricing, scaling, and how to market myself as a new lash artist. I left feeling confident, supported, and genuinely excited to start my own lash business. Nicole goes above and beyond and really cares about her students. I wouldn’t recommend anyone else, so glad I chose LABB!
— Ellie LABB Lash studentMy favourite lashes to get are Volume Wispy Full Set😍 by Nicole, she's definitely
my go to lash tech, she's a kind and very beautiful person always welcoming 🫶 The place is always clean and tidy, she has such a beautiful set up.. i always feel relaxed especially being a busy mom, feels good to just lye back n relax or have a lil nap 😅 while getting my lashes done. I would definitely recommend this place💯 I don't trust anyone else but Nicole to do my lashes😍 Keep up the good work sis🩷
Stay blessed 🙌
— Yveki Taei
I’ve been seeing Nicole for a while for my mega volume lash extensions. Her lash studio is always clean and tidy and hygiene takes priority at her studio. I’m always very happy with her friendly service, my fluffy lashes and the fun chat. Nicole is also diligent in ensuring my lashes are cleaned and prepped before infills and gives great tips on aftercare and serum use to ensure my lashes stay healthy and strong. With her tips, my lashes never get damaged and each infill lasts me ~ 3wks. Highly recommend! She also offers other services for lashes and brows so it’s a one stop shop for most of her clients.
— Christina PanMeet The Woman Behind LABB
Six years ago, Nicole was exactly where you might be now, starting from scratch, navigating an industry that can feel overwhelming, and figuring it all out on her own.
After investing in training that didn’t deliver the hands-on experience she needed, Nicole became self-taught. Within 12 weeks, she had mastered both Classic and Volume lashes and quickly built a fully booked client base, going on to generate a six-figure income through her business.
But what truly sets Nicole apart isn’t just her technical skill, it’s her understanding of how to build a business around it.
From marketing and client retention to pricing, confidence, and showing up online, Nicole has built LABB from the ground up with a clear focus: helping other women create real income, independence, and long-term success in the beauty industry.
LABB was created to offer what most courses don’t, real training, real support, and real results.
Nicole teaches from experience, combining hands-on artistry with practical business knowledge, so you don’t just leave with a skill, you leave with the confidence and direction to build something of your own.
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From Beginner to Fully Booked
Six years ago, Nicole the founder of LABB was in your position.
After investing in a 3-day lash course that left her feeling underprepared, with minimal hands-on experience and too much theory, she made the decision to take matters into her own hands.
Nicole became self-taught.
Within 12 weeks, she had mastered both Classic and Volume lash sets and began building a fully booked client base. From there, she combined her technical skills with a strong business mindset — learning how to market herself, manage cash flow, invest back into her business, and confidently show up on social media to grow her brand.
Within 2.5 years Nicole had 3 staff working for her, was fully booked out and taking training group sessions every month.
Today, Nicole is the founder of LABB — and her most in-demand offering is the 2-Day Classic & Volume Training, designed to give students the exact foundation she wished she had.
What makes LABB different
This isn’t a course where you sit and watch.
Every part of the 2-day training has been intentionally designed to be hands-on, practical, and results-driven. You’ll spend your time actually learning how to work with lash extensions, applying them with confidence on mannequins and live models — not just filling out booklets.
But more importantly, you’ll learn what most courses don’t teach.
More than just lashes
Alongside your technical training, you’ll gain real insight into:
How to set up your lash business in New Zealand
Marketing and social media strategies to attract clients
Building confidence as a beauty entrepreneur
Positioning yourself to stand out in a competitive market
Scaling your income and growing a sustainable business
Who this is for
Whether you’re starting from scratch or already in the industry and ready to level up, this course is designed to give you the skills, confidence, and direction to build a successful lash business.
Be prepared — these are full, immersive days where you’ll absorb everything Nicole has learned from building her own brand from the ground up.
If you’re ready to stop guessing and start building something real, this is where it begins.
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LABB Academy
At LABB Academy, we’re dedicated to helping you build real skills, confidence, and a career in the beauty industry — not just teaching technique, but setting you up for long-term success.
Our in-person training offers a hands-on, immersive experience in a professional environment, where you’ll learn directly from an experienced artist and gain the confidence to work on real clients.
For those who need more flexibility, our online training (launching soon) is designed to deliver the same high-quality education and business insight, allowing you to learn at your own pace from anywhere.
Whether you prefer face-to-face guidance or the freedom of online learning, LABB Academy is built to support you every step of the way.
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Lash artistry isn’t just a skill — it’s a real income opportunity when done properly. Within 6 months, Nicole was fully booked, charging $110+ per service and seeing 8–10 clients a day — generating up to $1,100 per day and over $200,000 annually at full capacity.
While that level comes with time, consistency, and experience, it highlights what’s possible in this industry when you combine strong technique with the right business and marketing approach. Even working with just 3–5 clients per day can create a flexible and rewarding income that grows quickly.
At LABB, we don’t just teach you how to apply lashes — we show you how to turn your skills into a profitable business, so you’re set up to earn with confidence from the very beginning.
Everything you need to know about training with LABB
Success in this industry comes down to hard work, consistency, and dedication to your craft.
You’ll hear people say this industry is saturated, but so are restaurants, cafés, and bars. The difference? Quality, service, and consistency. When you get those right, clients don’t just come once - they stay.
Not sure which course is right for you or want more details? Book a free call with our founder, Nicole. She’ll guide you through all the options and answer any questions so you’re confident to start your journey.
Book In A Free Discovery Call With LABB
Classic & Volume Mastery: 2-Day Group Training Experience
This is not just a lash course — it’s a business-building experience.
Join Nicole, founder of LABB, for an exclusive 1:1, two-day group training designed for those who want more than just a certificate. This is for individuals ready to step into the beauty industry with confidence, clarity, and a real plan to succeed.
Across two immersive days, you’ll master Classic and Volume lash techniques while also gaining the knowledge, mindset, and strategy required to build a profitable beauty business in New Zealand.
What makes this different
Most lash courses teach you how to lash.
This teaches you how to build a brand, attract clients, and create income.
You won’t leave wondering what to do next — you’ll leave with a clear direction, real skills, and ongoing support.
Your 2-day experience
Day 1 — Foundations + Confidence
Classic lash application
Confidence and mindset training
Introduction to building yourself as a beauty entrepreneur
Business fundamentals in NZ (pricing, setup, structure)
Day 2 — Advanced + Growth
Volume & hybrid techniques
Live model work
Marketing, social media, and client attraction strategies
How to position yourself to stand out in a competitive market
What’s included
2 full days of 1:1 in person training
Classic, Volume & Hybrid techniques
Hands-on practice (mannequin + live model)
Professional starter kit (50+ clients)
Pre-study ebook
Content creation (photo + video) for your social media
1 x 1-hour private mentoring calls post-training
Business fundamentals, client attraction strategies, social media growth, and industry insights to help build a successful beauty career
Ongoing business and growth guidance
Certificate of completion
The outcome
You won’t just learn lashes — you’ll walk away with:
The confidence to take paying clients immediately
A clear understanding of how to set up and run your business in NZ
The tools to market yourself as a premium beauty service provider
A foundation to build a side income or scale into a full-time business
This training is designed to elevate you above the average lash tech — with a focus on quality, brand, and long-term success.
If you’re serious about building something of your own, this is where it starts.
Lash Lift Mastery: 1-Day Training Experience
Unlock a high-demand, high-margin skill and learn how to generate up to $2,400+ per week working with just 20 clients across 20 hours.
Join Nicole, founder of LABB, for an exclusive 1-day, in-person training experience designed to teach you the art of lash lifting, a service known for its strong profit margins, repeat clientele, and efficient treatment times.
Why Lash Lifting
Lash lifting is one of the most accessible and scalable services within the beauty industry.
It’s quicker to learn, faster to perform, and an ideal addition to your service menu, whether you’re just starting out or looking to increase your income alongside lash extensions.
For many artists, it becomes a consistent revenue stream while building their broader beauty business.
Your Training Experience
This is not a passive learning environment, it’s a hands-on, immersive day where you’ll gain both technical skill and real business insight.
With Nicole’s guidance, you’ll learn:
Original Lash lift and Korean Lash lift application techniques
Processing times, shields, and product knowledge
Client care and aftercare
How to confidently deliver results on live models
What’s Included
Full-day in-person training with models
Pre-study ebook to prepare you ahead of time
Professional starter kit (50+ clients)
Live model work
Photo & video content for your social media
Certificate of completion
More Than Just Technique
At LABB, we go beyond teaching the service.
You’ll also gain insight into:
Pricing your services for profitability
Attracting and retaining clients
Positioning yourself as a premium beauty provider
Business fundamentals
Marketing, Sales & Growth presentation
Scaling your income with intention
The Outcome
You’ll leave with a skill that is:
Fast to implement
In demand
Profitable from early on
And most importantly, the confidence to start offering it immediately.
This training is designed for those who want to build a sustainable, flexible income in the beauty industry, with the support and direction to do it properly from the beginning.
Please note that this course can only be booked by students who have completed eyelash extension training before.
This course is for students who have trained somewhere previously and would like a refresher training course. Are you feeling let down by other training you once had and want a refresher? Or perhaps you aren’t feeling very confident with extensions yet! We have you covered with a masterclass option where you can revisit and revise with LABB founder, Nicole. The only difference to your training and our other training is that there is no starter kit included. If you do wish to have one included please notify us before you make a purchase of this add on.
Join the founder of LABB, Nicole for an enriching and intensive 1 day, in-person lash training course that will equip you with the skills and confidence to master both classic and volume lashes. Over the duration of the course, you will experience a focused and comprehensive learning environment, with the first day dedicated to classic lash techniques and the second day delving into the intricacies of volume lashes.
Throughout the course, you will have the invaluable opportunity to work on live models as well as mannequins, ensuring hands-on experience and real-world practice. By the end of these two transformative days, you will emerge equipped with the expertise and practical proficiency needed to flourish in the world of lash artistry.
Here's what you can expect from our course:
- 1 full day of 1:1 comprehensive training led by a successful lash tech from one of New Zealand's leading salons
- An exclusive Ebook to study before the training day, ensuring you're fully prepared
- Insider tips and tricks on how to scale your business to a six-figure lash salon in under 1 year
- Classic, Volume and Hybrid training
- Mannequin and live model work
- Photo and video content that you can use for your social media
- Certificate of completion
-Please note there is no KIT included in this course but we can provide one as an add on
This course is truly the best on the market in New Zealand, and here's why:
- Learn from a seasoned professional with a proven track record of success
- Gain hands-on experience and industry insights that you won't find anywhere else
- Walk away with the confidence and skills to excel in the competitive world of eyelash extensions
Once you purchase this course, Nicole will reach out to you privately via phone and email to secure a weekend training date. If you’d prefer to discuss before you purchase please feel to reach out to Nicole via the contact form at the bottom of our website.
Secure your spot
Thoughtfully crafted to elevate what matters most.
If you’d like to enquire for in-person lash artistry training please fill out the form above. We’d love to hear from you.
Classic & Volume Mastery: 2-Day Group Training Experience
This is not just a lash course — it’s a business-building experience.
Join Nicole, founder of LABB, for an exclusive 1:1, two-day group training designed for those who want more than just a certificate. This is for individuals ready to step into the beauty industry with confidence, clarity, and a real plan to succeed.
Across two immersive days, you’ll master Classic and Volume lash techniques while also gaining the knowledge, mindset, and strategy required to build a profitable beauty business in New Zealand.
What makes this different
Most lash courses teach you how to lash.
This teaches you how to build a brand, attract clients, and create income.
You won’t leave wondering what to do next — you’ll leave with a clear direction, real skills, and ongoing support.
Your 2-day experience
Day 1 — Foundations + Confidence
Classic lash application
Confidence and mindset training
Introduction to building yourself as a beauty entrepreneur
Business fundamentals in NZ (pricing, setup, structure)
Day 2 — Advanced + Growth
Volume & hybrid techniques
Live model work
Marketing, social media, and client attraction strategies
How to position yourself to stand out in a competitive market
What’s included
2 full days of 1:1 in person training
Classic, Volume & Hybrid techniques
Hands-on practice (mannequin + live model)
Professional starter kit (50+ clients)
Pre-study ebook
Content creation (photo + video) for your social media
1 x 1-hour private mentoring calls post-training
Business fundamentals, client attraction strategies, social media growth, and industry insights to help build a successful beauty career
Ongoing business and growth guidance
Certificate of completion
The outcome
You won’t just learn lashes — you’ll walk away with:
The confidence to take paying clients immediately
A clear understanding of how to set up and run your business in NZ
The tools to market yourself as a premium beauty service provider
A foundation to build a side income or scale into a full-time business
This training is designed to elevate you above the average lash tech — with a focus on quality, brand, and long-term success.
If you’re serious about building something of your own, this is where it starts.
Lash Lift Mastery: 1-Day Training Experience
Unlock a high-demand, high-margin skill and learn how to generate up to $2,400+ per week working with just 20 clients across 20 hours.
Join Nicole, founder of LABB, for an exclusive 1-day, in-person training experience designed to teach you the art of lash lifting, a service known for its strong profit margins, repeat clientele, and efficient treatment times.
Why Lash Lifting
Lash lifting is one of the most accessible and scalable services within the beauty industry.
It’s quicker to learn, faster to perform, and an ideal addition to your service menu, whether you’re just starting out or looking to increase your income alongside lash extensions.
For many artists, it becomes a consistent revenue stream while building their broader beauty business.
Your Training Experience
This is not a passive learning environment, it’s a hands-on, immersive day where you’ll gain both technical skill and real business insight.
With Nicole’s guidance, you’ll learn:
Original Lash lift and Korean Lash lift application techniques
Processing times, shields, and product knowledge
Client care and aftercare
How to confidently deliver results on live models
What’s Included
Full-day in-person training with models
Pre-study ebook to prepare you ahead of time
Professional starter kit (50+ clients)
Live model work
Photo & video content for your social media
Certificate of completion
More Than Just Technique
At LABB, we go beyond teaching the service.
You’ll also gain insight into:
Pricing your services for profitability
Attracting and retaining clients
Positioning yourself as a premium beauty provider
Business fundamentals
Marketing, Sales & Growth presentation
Scaling your income with intention
The Outcome
You’ll leave with a skill that is:
Fast to implement
In demand
Profitable from early on
And most importantly, the confidence to start offering it immediately.
This training is designed for those who want to build a sustainable, flexible income in the beauty industry, with the support and direction to do it properly from the beginning.
Explore Lash Artistry
