Nicole has always been deeply passionate about the beauty industry and has strived to differentiate herself from her friends and family. From a young age, Nicole harboured the belief that careers in beauty did not offer significant earning potential and were not viewed as serious professional paths. However, witnessing the global phenomenon of lash and brow enhancements made her realise that New Zealand lagged behind, presenting me with a unique opportunity.

Despite opinions that the market may be oversaturated, Nicole has found it comparable to the abundance of restaurants and cafes - a sign of thriving demand rather than saturation. Building genuine connections with her clients, she has fostered lasting friendships based on authentic service.

The LABB training academy stands out for its unparalleled support system, offering access to various specialised training days for lifelong learning. Nicole’s ultimate goal is to ensure that both her academy training clients and salon clients feel appreciated and receive excellent value for their investment. Through dedication and commitment, Nicole’s  successful journey in the industry serves as a testament to the principle that effort directly correlates with achievement.